Twinkies are in High Demand since there come back July 15th

Twinkies make ‘sweetest comeback’ to stores almost everywhere selling out quickly.

Twinkies are making a sweet comeback since the bankruptcy.

The cream-filled sponge cakes and other Hostess snack cakes returned to store shelves Monday after an eight-month sabbatical.

Twinkies^®

The Snack Cake Golden Child.

The Twinkie™ and all its creamy, cakey, golden goodness needs no introduction. Because this creamy, cakey, golden goodness has been enchanting the masses for generations. One sweet bite at a time. Available in multipack and single serve.

Hostess Brands says demand for Twinkies and CupCakes is at a record high since the snack cakes returned to shelves less than three days ago.  The treats disappeared from shelves almost eight months ago when the predecessor company that made them shut down its plants and said that it was going out of business. The cakes are back under new ownership.

The Twinkies are a bit smaller than before, but that hasn’t shrunk their popularity.

Hostess says sales of its products are seven times greater than historic levels. Orders are three to six times greater than its production capacity, even though it is running bakeries at maximum levels.

Numerous retailers told Hostess this week that they had sold out of the snack cakes within hours of them being displayed.

Boxes were flying off the cardboard display at a Stop & Shop in New Hyde Park, which received its shipment of Twinkies, Donettes and CupCakes on Sunday, manager Pat Derise said.

In the next two weeks, Hostess will deliver about 100 million snack cakes to more than 100,000 stores, according to a company statement. Hostess now ships its baked goods to retailer warehouses instead of directly to stores, a shift that expands its market into dollar, club and drugstores that were once inaccessible.

“Our goal is as simple as it is ambitious: Wherever consumers can buy a candy bar, they should be able to purchase a Twinkie,” Hostess Brands chief executive Dean Metropoulos said in the statement.

Hostess abruptly discontinued production amid labor and financial troubles last November. Private equity firms Apollo Global Management and Metropoulos & Co. bought the brand in March to revive it.

Since June 24, Hostess’ multi-million-dollar marketing campaign has aimed to not only galvanize its loyal fan base, but also to attract younger customers. Its ungrammatical tag-line, “The Sweetest Comeback in the History of Ever,” is “younger, a little bit more aggressive, a little bolder,” said Dave Lubeck, executive vice president at Bernstein-Rein, one of two advertising agencies that created the campaign. Hostess is expanding from grocery stores, where families shop, to convenience stores, where the clientèle is predominantly younger and male, Lubeck said.

The smaller Twinkies and their same reciepe as the 2012 Twinkie can be seen below.

Serving size: 2 cakes

Calories per serving: 270

Total fat: 9 grams

Cholesterol: 35 milligrams

Dietary fiber: 0 grams

Top 5 ingredients: Enriched bleached wheat flour, water, sugar, corn syrup, high fructose corn syrup

Shelf life: 45 days

Suggested price: $3.99 for a box of 10