It’s All In the Logo
It’s All In the Logo so says a Joe Brackets, a friend and contributor for AskHoffa.com.
In the same year the cartoon bird made its return to the Baltimore Orioles’ hats, the Orioles returned to the playoffs for the first time in 15 years. It’s probably mere coincidence, but, through my keen powers of observation, I’ve noticed that the Orioles aren’t the only team that’s changed had a sudden change of fortune on the field in the same season they’ve made a logo change in recent years. A logo change, obviously, isn’t a sure-fire road to success for everybody, just ask the Blue Jays and Marlins, the two teams that went through a complete makeover this year, only to end up in last place. But for the most part, a logo change has been that thing to bring a team that’s on the verge of being good over the top.
